Korean dramas just won’t stop setting fire on the lipstick lines.
It’s crazy to make out this awkward combination as to how Korean dramas could even be close to create incentives for the lipstick business. Apparently, these two go together way too well, that lipstick shortage for certain brands wore by actresses on K-dramas is a usual phenomenon.
Here are the five lipsticks that have been getting way too much attention, to the point that you might want to keep under your radar after they are back in stock.
#1: YSL No.52 Rouge Pur Couture, $37
This is by far the most wanted lipstick in the year of 2014. This tube of coral-based pink was sold out worldwide, in all stores that carried the YSL line due to its appearance on the hottest Korean drama show called ‘My Love From The Star’ in 2014. From Korea to the rest of Asia, and then from New York to the rest of Australia, YSL No.52 was just nowhere to be found on the market. Well, maybe on eBay, which was selling these YSL tubes for up to $100 per a tube, when the regular retail price was $37.
Another crave for the Laneige Two Tone Lip Bar arouse after a popular the K-drama ‘Descendant Of The Sun’ hit DramaFever’s top watched list, where actress Song Hye Kyo was given an exclusive 5-second shot where she applied the Laneige lipstick in the elevator before heading to a date. The crave for Laneige Two Tone was almost like the fever for YSL No. 52, but less of an international frenzy where the lipstick shortage was mainly in Asia. As of this moment, Sephora in Singapore is still trying hard to keep up with the demand.
This shade became another must-have in Asia after the K-drama ‘It’s Okay, That’s Love’ caused a stir in Korea. Giorgio Armani #300 was given many shots throughout the first few episodes, which might help to explain the reason for its popularity in Korea. Particular in China, where many K-drama fans requested on Weibo, a popular Chinese Twitter-like service, seeking for this particular shade in stock.
When the popular K-drama ‘Pinocchio’ got released in late 2014, a new trend for the color of tangerine lipstick began. Considering the actress Park Shin-Hye wore a shade that was in-trend, this lipstick soon became another bestseller in the Korean beauty market, and Mamonde took a good long popularity ride as a result.
#5: NARS Schiap, $28
Wore by actress Yoon Eun-hye in ‘I Miss You’, NARS became another signature lipstick that fans of Yoon Eun-hye sought after when the K-drama hit the entertainment industry in 2012. This warm pink lipstick soon became the companion for girls who were after the Yoon Eun-hye lip-look between 2012 and 2013. At that time, more NARS lipsticks were seen in a variety of top hit K-dramas, which helped to establish NARS’s popularity in Asian.
If you think lipsticks are the only beauty products that were catalyzed by Korean dramas, you are wrong. The Korean dramas have taken not only the beauty industry by storm worldwide, but also the food industry. From their BB cushion foundation, to their bibimbap and more, Korean dramas are Korea’s gateway to take on the international market of all kinds.